16th April 2010
A new pest control technique from leading expert Exosect, is being used by Sainsbury's to protect Britain's valuable apple crop from its biggest predator, the Codling Moth.
Exosect’s environmentally friendly product, Exosex CM, reduces the need for pesticides, and will stop millions of pounds worth of ruined apples going to waste, helping the industry beat off competitors.
The move follows the supermarket's commitment to the British apple industry by stocking only 100 per cent home grown apples on key lines throughout the year.
Theresa Huxley, Sainsbury's apple technologist said: "We want to do all that we can to ensure that British apples are the best value and tastiest apples available today."
Codling Moths which attack apples and ruin the fruit have the ability to devastate entire crops if left uncontrolled.
Martin Brown, Managing Director, Exosect added: “Exosex CM offers growers safe, effective and sustainable protection from the damage caused by Codling Moth. It is part of the Exosex range which is designed to control moth pests in the food chain from ‘field to factory’. We are delighted to be working with Sainsbury’s in setting the bar high for intelligent pest management.”
The new technique coats male moths in Exosect’s unique Entostat™ powder, which imitates the pheromone given off by the females to attract partners, and causes male moths to be attracted to other males.
This environmentally friendly method of pest control works through a unique action of ‘Auto Confusion’™ that disrupts mating behaviour thereby reducing pest populations naturally.
Exosect’s Entostat™ powder is derived from a natural sustainable plant source, while the female pheromone is a natural substance, and unlike other chemicals is completely safe to use on both conventional and organic crops.
The new pest control method is the latest in a long line of Sainsbury's initiatives to help the British apple and pear growers.
Extensive research into optimal methods to grow the fruits is also being funded by the supermarket to help British produces to become the best in the world.
Three model orchards have already established completely new growing techniques giving growers the means to produce British apples with better quality and value than ever before.
Sainsbury's already stocks over 40 different varieties of British apples throughout the year, always choosing home grown varieties over imported stock where possible.
To find out more information about Exosect, please visit http://www.exosect.com.
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For further information please contact: Louise Perfect or Caroline Searle at Grayling, on behalf of Exosect. Tel: 02380 382970 or email: firstname.lastname@example.org